優菓甜坊

中式甜點包裝

Kaisi Selection-Dessert

統一集團德記洋行

品牌包裝整體概念
品牌標誌設計
工業外觀設計
包裝外觀設計

優菓甜坊中式甜品系列在統一超商販售行之有年,原始的包裝設計帶有台灣古早的傳統味,已多年以上的歷史。業主希望能重新針對品牌包裝改版定位,在冷藏架上吸引年輕族群購買。

我們將商品包裝朝現代化與時尚化的風格調性發展,並希望消費者選購與食用時,感受到充滿活力愉悅的氛圍。在杯蓋上以鑽石切割的概念設計,輔以高彩度的顏色區隔,讓整體商品在便利商店貨架陳列上有著吸睛的效果。杯身的設計上,則以不同幾何圖形來區隔不同商品,與杯蓋的幾何設計相呼應。商品標準字則設計略帶古典味的中文字體,傳達出商品遵循傳統工法的經典感。

新包裝上市之後,大獲好評,增加了約30%的銷售量,成功吸引了年輕族群選購,也為台灣當地傳統的甜品包裝風格,定義了不同的新風貌。

Kaisi is a traditional dessert brand that has been part of Taiwan’s local culture for a long period of time.

The lid adopts a diamond-cut design, which is supplemented by highly vibrant color distinctions. This grants the product visual appear when displayed in the shelfs of convenience stores. In terms of the design of the cup, different geometric shapes are each individual type of product, aligning well with the design of the lid.

Compared to the previous design, the new one successfully enticed younger groups and increased 30% growth in sales. This success turned a new page of the packaging style for Taiwanese local traditional desserts.