imos

Exceed The Limits

不信有極限

捷庭有限公司

品牌定位與溝通策略
品牌標語與品牌故事
品牌標誌設計
品牌形象系統
品牌包裝系統
品牌文宣企劃設計
品牌網站風格規劃

imos是台灣本土深耕多年的手機防護品牌,專注於iPhone藍寶石鏡頭保護貼、藍寶石螢幕保護貼及手機保護殼等周邊產品。創辦人堅持「既然要做就要做到最好」的理念,精心打磨每一件imos商品,因而獲得廣大用戶的好評與喜愛。

隨著imos產品愈加成熟,現有的品牌形象和包裝風格已無法完全體現imos產品的高品質。因此,我們基於消費者洞察並秉承imos不斷創新與挑戰的精神,提出了「不信有極限 Exceed The Limits」的品牌願景,與消費者一起勇敢追夢,超越自我。同時,我們以「卓越工藝 高效防護」為品牌定位,設計了結合寶石六邊型與盾牌造型的新標誌,象徵imos提供無憂的全方位手機防護解決方案。整體包裝風格簡潔洗練,完美體現品牌形象與產品高價值感的互動。

imos is a mobile protection brand that has been deeply rooted in Taiwan for many years, specializing in sapphire lens protectors, sapphire screen protectors, and phone cases for iPhones. The founder believes in “if you’re going to do it, do it the best,” meticulously crafting each imos product, earning widespread praise and love from users.

As imos products have become more sophisticated, the existing brand image and packaging style no longer fully reflect the high quality of imos products. Therefore, through consumer insights and adhering to imos’ spirit of continuous innovation and challenge, we have introduced the brand vision “Exceed The Limits,” encouraging consumers to bravely pursue their dreams and surpass themselves. Simultaneously, we position the brand with “Exquisite Craftsmanship, Efficient Protection,” and designed a new logo combining a gemstone hexagon and a shield shape, symbolizing imos’ comprehensive mobile protection solutions. The overall packaging style is simple and refined, perfectly reflecting the high value sense of the brand image and products.