康霈生技自2012年成立以來，一直專注於肥胖、代謝疾病及抗衰老領域的新藥研發。與其他生技公司不同，康霈生技憑藉精準的眼光和創新的研發技術，在新藥市場中擁有顯著的競爭力。公司致力於改善現有治療方法的副作用並提升治療效果，開發既有效又安全的利基型新藥，提升患者的生活品質。本次專案的目標是升級品牌標誌和設計企業型錄，透過企業品牌整合提升品牌形象。我們將康霈定位為「提供肥胖、代謝疾病及抗衰老最佳解決方案的新藥公司」，以康霈為健康生活的媒介，彰顯其專業與國際化的品牌形象。在不改變原有品牌標誌的基礎上，我們對其進行微調，使其更加飽滿厚實，視覺上更為協調工整，凸顯康霈的專業形象。標準字設計中，英文部分採用現代感黑體字體，中文部分則以溫潤感進行修飾，傳達友善可信賴的品牌形象。品牌標準色為康霈湛藍與康霈黑，藍色代表創新精神，黑色代表精準與深度。

Since its establishment in 2012, Caliway Biotech has focused on developing new drugs for obesity, metabolic diseases, and anti-aging. Unlike other biotech companies, Caliway stands out with its precise vision and innovative research techniques, gaining significant competitiveness in the new drug market. The company aims to improve the side effects of current treatments and enhance therapeutic effects, developing niche drugs that are both effective and safe, thus improving patients’ quality of life. This project’s goal is to upgrade the brand logo and design the corporate brochure, enhancing the brand image through corporate brand integration. We position Caliway as a new drug company providing the best solutions for obesity, metabolic diseases, and anti-aging, using Caliway as a link to a healthy lifestyle, showcasing its professional and international brand image. Without altering the existing brand logo, we made subtle adjustments to make it fuller and more robust, ensuring visual harmony and professionalism. The standard typeface design uses modern black fonts for English and warmer touches for Chinese, conveying a friendly and trustworthy brand image. The brand’s standard colors are Caliway Blue and Caliway Black, symbolizing innovation and precision.