AutoPlus

為夢想驅動

台塑油品

品牌定位與溝通策略
品牌標語與品牌故事
品牌形象系統
品牌包裝系統
品牌文宣企劃設計
品牌網站風格與建置

台塑AutoPlus潤滑油為台塑集團自有機動車潤滑油品牌，做為台灣唯二的煉油事業體(另一間為台灣中國石油)，經過定位策略後，將較本土味的品牌形象包裝提升至國際品牌格局。以「為夢想驅動」作為品牌標語，並以Plus +的符號，作為幫助使用者夢想延伸的品牌符碼，將包裝系統化升級，在台灣市場上受到廣泛好的迴響。

AutoPlus Auto+ logo construction grid with curved guides and Chinese Formosa Lubricants text
AutoPlus gold-to-red gradient Auto+ logo beside black logo on yellow with Chinese wordmark
AutoPlus logo color applications in black, yellow, and white with Formosa Lubricants text
AutoPlus black line-art icons for automotive services in rounded square frames
AutoPlus grey 1L jugs for SM 5W50 and Hi-Tech 5W-40 synthetic engine oil
AutoPlus business cards with yellow plus graphic on black and yellow reverse contact side
AutoPlus website homepage on iMac showing red car hero and product series thumbnails
AutoPlus black t-shirt with yellow Auto+ logo on chest and back against yellow background
AutoPlus yellow awning and banners on grey-brick auto shop storefront with tire rack
AutoPlus yellow vertical roadside sign with Auto+ logo and Chinese garage name
AutoPlus yellow and black outdoor street banners for premier motor vehicle lubricants
AutoPlus product catalog cover with large yellow plus and engine imagery on dark wood
AutoPlus brochure spread for C3 Premium 5W-30 oil with gold jug and specs table
AutoPlus brochure spread with sunset highway car photo and Chinese marketing copy
AutoPlus brochure spread for Combi series with three red oil bottles and features
AutoPlus product catalog front and back covers with yellow plus and website strip