甜窖子

伴手禮品牌包裝

Sweet Cellar

藏酒酒莊

品牌定位與溝通策略
品牌標語與品牌故事
品牌包裝概念
品牌標誌設計
包裝外觀設計

釀出一口好時光

甜窖子Sweet Cellar源自藏酒酒莊全新打造的甜點品牌,以自家釀造的酒結合台灣時令水果素材的一系列軟糖與糕點商品。

我們以美好的事物需要「醞釀」這樣的思維,與酒莊「釀酒」作結合,將新品牌命名為「Sweet Cellar 甜窖子」,並訂定「釀出一口好時光」的品牌標語,傳達品牌要與消費者溝通的畫面:時令水果素材與食用當下的美好時光。

將這樣的意涵以六種不同幾何造型色彩在內盒做呈現,象徵商品的多采多姿,袖套以酒瓶及棗子的造型符號做簍空,代表美好醞釀的意象。Sweet Cellar LOGO以手繪造型加上抽象線條的字母設計,傳達愉悅感與個性化,整體以白色簡約風格與繽紛幾何做強烈對比,讓視覺更有衝擊感,吸引消費者目光。 

Sweet Cellar is a dessert brand newly created by Cang Jiu Winery. We combine our self-brewed wine and seasonal fruits in Taiwan to make a series of gummy candies and pastries.

We employ the idea that it takes time to “brew” beautiful things, and then blend it with the concept of brewing wine; hence naming the new brand “Sweet Cellar” with the slogan, “Brewing Wonderful Time for Your Taste.” The image we want to show our consumers is a beautiful moment when you taste the flavor of seasonal fruits. We present the idea by designing the inner box as six kinds of geometric shapes with different colors, which symbolizes the rich depth of the four types of French gummy candies and the two types of soft walnut candies. We also design the sleeve box with hollows shaped like wine bottles, golden dates, or black dates, which symbolizes the concept of time of brewing wine. Also, we print the brand name “Sweet Cellar” in a stylish font designed with hand-painted images and abstract lines to convey a sense of pleasure and personalization. We hot foil stamp our logo in a large area on the sleeve box, making a sharp visual contrast between the white, minimalist outer sleeve box and the colorful, geometric inner box to draw consumers’ attention.